8 July 2011 – At the forum on, “Chain and Franchise Business Opportunities of International Brands - Chain & Franchise Strategy is the Key Way Out,” MIBA invited an expert panel of franchise experts to give a speech. Keynote speaker and discussants included Mr. Albert Kong, Executive Council member of Singapore’s Franchising & Licensing Association, Mr. Francis Leong, General Manager of Rainbow Group, Mr. Joseph Chu, Executive Director of Prince Jewellery & Watch Company, and Mr. Norman Cheung, Associate of Asiawide Franchise Consultants. They shared tips on how to successfully achieve franchise rights and informed the audience on obligations and legal issues when dealing with signing contracts. Geographical and demographical factors that affect international branding were also discussed, as well as related topics including methods to advance an existing brand into a franchise model. MIBA hopes these forums will provide a platform in which the audience could reach out for valuable insight and inspiration from members of the association to further enrich their minds and businesses.