Since the 1999 handover, the economy of Macao (China) has blossomed under the joint efforts of the Chinese mainland and Macao SAR Government. The city has since been rising rapidly to become one of the most remarkable leisure and entertainment destinations of the world. International brands have, one by one, decide to set their foot in the city, fostering the establishment of the “Macao International Brand Enterprise Commercial Association”(MIBA) in the July of 2009.

MIBA is a rallying point for business elites, comprised of professionals experienced in international brands promotion, enhancement of brand services, operation of brands and related professional units or legal entities. It is a non-profit organization which aims to provide a platform of exchange between international brands, promote cross-sector collaboration, enhance oversea brands’ understanding of Macao (China) enterprise, and support the development of new brands. In doing so, the association wishes to share the fruits of success with various brands, local and overseas, old and new.